Logo Design and Branding | Graffiti Frozen Yogurt
During my time at Azalea Graphics, I worked on the logo design and branding for Graffiti Frozen Yogurt. Brand new to the expanding “froyo,” scene, they invited you to “Be the Artist,” by designing your own marvelous concoction. From a multitude of smooth and creamy flavors, to toppings galore and homemade whipped cream, the possibilities were nearly endless.
For their branding, the overall feel the client wanted to achieve was a hip, custom, hand-drawn, “graffiti-like” (but not quite splattery/drippy) appearance, which they also brought into their interior décor. Inside, customers were encouraged to draw on the chalkboard-painted wall with the supplied colored chalk.
The client selected the final logo from several initial options. It combined an icon of a cup of frozen yogurt from one comp with the stylized text from another.
After I finalized the logo design, I continued developing the overall look/feel of the brand, via coupons, posters and other signage.
Design & Layout